| -> | | | | want your display choices to completely overwhelm |
| Everybody is familiar with the old retail chant, | | | | the merchandise. Dazzling displays that distract from |
| "Location, location, location!" It speaks volumes about | | | | the sales appeal of your merchandise won't help |
| making the right decisions from the start to make | | | | business either. |
| your retail establishment a success. Once you've | | | | In order to maximize your sales potential you need |
| decided what it is your store is offering to the | | | | to decide what look and feel of the store will appeal |
| general public, the next step you'll take is finding the | | | | to your target customer. Remember, no sale is |
| right location. Once you've found it, the next step is | | | | complete until the customer leaves the store |
| to decide how to dress up your establishment; you'll | | | | satisfied with his purchase, and a crucial part of that |
| need to decide what retail store fixtures will properly | | | | process is the way in which your products are |
| display your product. At this stage another invaluable | | | | displayed. There are many choices to make. It can be |
| cliché applies, "Presentation is everything!" | | | | helpful to visit other stores selling similar merchandise |
| It's true that how you present your products for sale | | | | even if your product is so unique that you have to |
| is as important as the location, the timing of your | | | | travel to another city to find them. Even if you are |
| venture and the pricing of your merchandise. On one | | | | selling an invention of your own that doesn't exist |
| hand, you wouldn't display expensive wares in cheap, | | | | anywhere else, it will still fall into a category of stores |
| shoddy or dirty store display fixtures. An appearance | | | | that you should investigate before setting up shop. |
| that turns people off the minute they walk into your | | | | Art stores have one look, plumbing supply stores |
| store isn't going to help sales and, in fact, it will | | | | another and clothing boutiques still another. |
| probably hurt them. On the other hand, you don't | | | | |