| Retailing begins with the quest to attract more | | | | customers. |
| people to the store. The exterior of the store is the | | | | If there are some events to be held, such as the |
| first attraction for the passers-by. A well-decorated | | | | fashion shows, the music concerts, weddings, etc., |
| store front can make the people stop and at least | | | | the event dressers utilize the space to provide the |
| have a look at the displayed items. For the visual | | | | perfect ambience both for the visitors or guests and |
| merchandisers, the retail window displays are free | | | | the clients using this facility. |
| advertising spaces. These are the means to urge the | | | | The designers and dressers of the retail window |
| people to come inside the store to buy the products | | | | displays, events, and exhibitions use the computers |
| or services. So these turn the common people into | | | | to maximum the effect for deciding the right design, |
| customers. The designers of these spaces utilize | | | | layout, and dressing of the spaces. They use several |
| these to the maximum effect by using various | | | | types of software, such as 3D Studio Max, Illustrator |
| methods of display. The techniques of graphic design, | | | | and Photoshop, etc., to do the 3D modeling. By using |
| different types of illumination, and placement of the | | | | these, they can suggest how the space will come up |
| product in the retail window displays are key | | | | by using the different mix of design, lighting, POP |
| elements of window dressing. | | | | material, placement, etc. This helps in the proper |
| The retail window displays are guided by the store | | | | planning and execution of the project. It is important |
| philosophy and profile. Whether the display shall | | | | to save cost, time, and effort in trying out the |
| feature expensive or economic products, how | | | | different options before selecting the right one. The |
| frequently the display shall change, and whether the | | | | 2D models are used to design the cardboards, |
| prices shall be displayed on a regular basis are some | | | | billboards, and other 2D displays with which the store |
| of the aspects that the visual merchandisers consider | | | | or stall front can be decorated. |
| while going about their work. | | | | Whether these are the retail window displays for a |
| In the exhibitions, where you are provided with a | | | | store chain in the busy market location or for your |
| temporary stall and do not have the benefit of a | | | | store or boutique, having a look at the display |
| permanent window display space, the visual | | | | techniques and methods of other stores also helps. |
| merchandisers design and decorate the entire stall to | | | | At first, it helps provide fresh ideas for the visual |
| make it look appealing for the onlookers. Whether it | | | | merchandiser. Second, it helps aid the designing effort |
| is the placement of the mannequin, its dressing, the | | | | by creating something different from the nearby |
| placement of product, the exhibition stand design, the | | | | stores. |
| design of chairs and tables, the lighting, the billboards, | | | | So all these methods are essentially the ways and |
| the posters, and other POP material, these are used | | | | means to promote the sales effort of the store, |
| judiciously to attract the maximum number of | | | | thereby increasing its business. |