| Google Cash, by Chris Carpenter, is an e-Book that | | | | market, is keyword research. When a market is |
| describes how to use Google Adwords to promote | | | | saturated there can be much competition. You want |
| affiliate products and services for profit. It was first | | | | to bid the least amount for your keywords so your |
| released in 2003. | | | | campaigns are as profitable as possible. |
| In Affiliate Marketing a merchant pays an affiliate | | | | You can use the Overture Keyword Suggestion tool |
| (you) to generate sales using a button, banner, a link | | | | to see what keywords people using to find your |
| on your website, email, newsletter, or pay-per-click | | | | product. Then use the Overture Maxbid Tool to see |
| ad. | | | | how much people are bidding on your keywords. |
| There are thousands of merchants in hundreds of | | | | You should look for keyword phrases that maybe |
| industries that are willing to pay you a commission to | | | | have a lower search count but are more targeted. |
| generate leads, registrations or sales. | | | | For example; I have a friend who was paying high |
| It is easy to become an affiliate. There are several | | | | dollar for pay-per-click rates for the popular keyword |
| large Affiliate Program Providers (APPs) that you can | | | | "Plasma TV". His sales of TV's online were dismal. |
| join for free. APPs serve as a go betweens for | | | | But, sales on light bulbs for overhead projectors |
| companies and affiliates. As an affiliate they provide a | | | | skyrocked! This was because he was using the |
| valuable service. They collect payments from the | | | | specific manufacturer's product code for that |
| merchant and consolidate affiliate payments and | | | | particular bulb. |
| reporting | | | | When searchers are looking for a specific item they |
| Google AdWords is a pay-per-click advertising system | | | | are ready to buy. Those searching for Plasma TV's |
| maintained by Google. If you use Google you have | | | | were probably not ready to buy. |
| probably seen the AdWords. Little text ads along the | | | | Once he found this out he bid on very specific |
| right hand side of the page under the title Sponsored | | | | Plasma TV keywords like; Sony BRAVIA |
| Links. | | | | KDL-V40XBR1, Sony LCD HDTV Monitor, and Sony |
| All you need to get started is; | | | | KLV-S26A10. His campaigns became very sucessful |
| • Google Cash e-Book • A computer with | | | | once he had applied what he'd learned. |
| access to the internet • A Bank account to | | | | The next hurdle is the steep learning curve with |
| deposit your commissions • A credit card to bid | | | | Google AdWords. It is real easy to make costly |
| on Google Adwords • A few hours of time | | | | mistakes. You could end up losing a bunch of money |
| How Google Cash Works | | | | if you're not careful. I was afraid of losing my shirt so |
| 1. Join an Affiliate Program Provider such as | | | | I didn't jump in with both feet just yet. |
| Commission Junction, Clickbank or Linkshare. 2. Locate | | | | First, I took the Google AdWords video tutorial. |
| a profitable product to promote. 3. Build a list of | | | | There is a great deal of information to digest so you |
| keywords that people would likely consider using to | | | | have to take it one step at a time. |
| search for the product. 4. Write some effective ads | | | | I also searched for anything Google AdWords related |
| for Google Adwords campaign using your keywords. | | | | and found many free articles about using Google |
| 5. Log into your Google Adwords account, create a | | | | AdWords in various ways. It was here that I heard |
| Campaign and submit the ads with their | | | | about people pay way too much for keywords and |
| corresponding keywords. Put a link with your Affiliate | | | | not getting any conversions and losing money. |
| ID in the destination URL, and put a bid in on the | | | | I recommend joining Chris Carpenter's Adword |
| keywords for just .05 each. 6. Monitor the Campaigns | | | | Mentor program. It has many resources that will help |
| for maximum profitability. 7. Pay for your Google | | | | ease the learning curve. Plus you get to rub elbows |
| Adwords campaigns. 8. Collect the commissions. 9. | | | | with other marketers of all experience levels. I joined |
| Repeat the process to generate multiple streams of | | | | it just the other day and I found answers to my |
| income! | | | | questions. |
| Sounds Simple Right? | | | | Stay tuned for my next article on Google Cash. I will |
| The process does sound simple, BUT... | | | | show you about how to set up a Google Adwords |
| There are a few hurdles: | | | | Campaign. |
| The key to being successful, especially in a saturated | | | | |