| Boutiques are more popular than ever because of | | | | effectively maintain an orderly disorder and it adds to |
| the unique and custom designed clothing that they | | | | the charm of the boutique. |
| sell. Boutique owners need to find interesting and | | | | Details come in many forms. Think about what details |
| unique ways to showcase their clothing to stay | | | | you want to add from floor to ceiling. The floor may |
| ahead of the competition. Promoting and | | | | call for interesting rugs. Be careful not to put rugs in |
| merchandising are a little different for boutiques | | | | heavily trafficked areas where people might trip over |
| because of the cutting edge ways in which they | | | | the edges. Hopefully customers will be looking at the |
| need to go about it to work on their brand image. | | | | merchandise and not the floor! Use rugs in small areas |
| First, consider the feel of your store. The | | | | where you have seating or larger items that sit on |
| atmosphere is set in many ways, but for boutiques, | | | | the floor so that they don't become a liability. |
| it's all in the details. Your lighting alone should | | | | Your garment racks themselves can be interesting. |
| showcase certain areas of the store and set the | | | | There are many on the market that are designed for |
| tone and mood. Customers should feel a certain way | | | | boutiques. They have decorative details and designs |
| as soon as they walk in. Using lighting to calm or | | | | that entertain as they display. You can also use other |
| excite is one way to start out. Many boutiques use | | | | things, like dressers and tables to display so that it |
| drop down decorative spotlights and lamps to keep | | | | doesn't end up looking like a regular retail store. Avoid |
| things highly illuminated without resorting to harsh | | | | a lot of circular or really long racks. It doesn't do |
| overhead lights. | | | | much for the eye and will end up being ignored for |
| Think about what customers will see when they | | | | more interesting displays. |
| come in, as they walk around, and as they look | | | | Have your tags and hangers custom designed. Many |
| through your clothing racks. They should initially see | | | | wooden hangers can be embossed with your logo, a |
| varied textures and displays at different heights. Use | | | | saying, a picture or a brand. Wood hangers also add |
| tables, garment racks, and interesting things to hang | | | | to the charm and sophistication of the boutique. |
| from, such as antique armoires or hat racks. You can | | | | Plastic hangers may be cheap, but they'll say |
| even hang art or abstract items on hooks from the | | | | something about the quality of your clothes and are |
| ceiling to accent different areas of the store. | | | | much more likely to damage your inventory. Wood |
| Make sure that your displays are always kept orderly | | | | hangers exude the sense of quality and strength. |
| and neat. In a boutique, there are often a lot of | | | | They also come in a lot of different styles, like shirt |
| unique items that don't fit into categories. These can | | | | hangers, skirt hangers, and dress hangers. The |
| be showcased in a lot of different ways, just make | | | | specialty hanger sizes and styles are well suited to |
| sure that you don't make any one area cluttered, or | | | | the custom clothing that you carry. |
| people won't feel like sifting through. Many boutiques | | | | |