| People will shed a tear when the old mom and pop | | | | sell their goods through there. With this option they'll |
| store goes out of business. The saddest part is that | | | | lose a lot of money. They'll have to pay their parent |
| it didn't have to be that way. Their business may | | | | company a large portion of their profits. |
| have survived if they could have found an internet | | | | Another option is to open up a domain. The risk here |
| niche. | | | | is whether or not anyone will see it. This is where |
| Small businesses are moving to the internet to | | | | article marketing comes in to play. By utilizing this tool |
| survive. The key to their survival lies in their ability to | | | | the antique store will be able to show the public |
| make the transition. Their services need to survive | | | | through articles that they have kept their identity. |
| the transition, but that isn't all. Their marketing | | | | The public will then know that there is a unique |
| strategies need to survive as well. | | | | antique store that might suit their needs. The store |
| People talk about adaption like it's an answer. This | | | | will have a much better chance of surviving if they |
| leads people into thinking that adaption involves | | | | are able to successful obtain this nook. |
| throwing out the old and embracing the new. Many | | | | Of course, there are no promises of becoming very |
| businesses have failed because of this logic. They | | | | successful with this plan. A nook, or a niche, is by |
| lose what's special about their business. They throw | | | | definition a small place. If the store is able to survive |
| out what they have to offer because they think | | | | it will do so on a small scale. If they are looking to |
| they have to. | | | | increase in size, article marketing can assist them as |
| The key to surviving the transition from small | | | | well. |
| business to internet small business is to keep your | | | | To succeed in the goal of expansion they will still |
| identity. Article marketing helps show the consumer | | | | need to stay unique, but they will need to broaden |
| that you're still you. It also opens you up to a wider | | | | their advertising to a larger audience. This a tricky |
| audience, who may be looking for the unique services | | | | balancing act. Those taking part in it risk losing their |
| that you have to offer. | | | | identity. If you lose your identity on the internet, |
| For instance, let's look at an antique store in a small | | | | you're gone forever. |
| town. The store has done well over the years, but | | | | We live in a time when businesses need to adapt. |
| times have changed and suddenly they're not making | | | | The internet is a great place to adapt to if you are |
| enough to survive. They decide to open up their | | | | able to stay you. Otherwise, it is a dangerous place. |
| store on the internet. They have a couple choices | | | | A great way to show people you're still you is |
| here. | | | | through article marketing. |
| First, they could just join with a larger company and | | | | |